Trends in Healthcare and Life Sciences

Based on research conducted by Salesforce, this e-book for the healthcare and life sciences marketing industry is a look into business development in a very client-centered industry during a pivotal moment of change. Here are some of the key themes:
  • Cross-functional dynamics are shifting to satisfy customer and business demands

  • Data availability and activation are changing how marketers operate

  • Personalization is becoming more refined at the crossroads of intelligence and trust

  • New standards of engagement are inspiring and challenging marketers

  • Organizational priorities are expanding the roles and influence of marketers internally

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