As companies have recognized the importance of unifying customer data to obtain business insights, customer data platforms that consolidate and activate known customer information have become ubiquitous. Customer data platforms enable marketers to segment and share customer profiles with marketing systems to personalize the content of email campaigns, digital ads, and other channels.
In this ebook, we explore how marketers can launch and operate a customer data platform successfully, with a focus on how to:
To learn more, download our ebook, 5 Tips for Implementing a Customer Data Platform.